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A medical treatment succeeds 90% of the time. The same treatment fails 10% of the time. These statements contain identical information,...

The problem is that what people say they want and what they actually do are often completely different things. This gap matters...

Every design decision creates a before and after. A team decides when to launch. Designers choose where to begin. Program managers...

Abstract This paper introduces the concept of dignity economics as a framework for understanding how design choices in economic systems...

For decades, Nigeria has been framed through a single economic lens: oil. Politicians debate resource management, economists analyze commodity price volatility and development strategists focus on diversification away from petroleum dependence. Yet this framing may be fundamentally misguided, overlooking Nigeria's most valuable and sustainable economic asset, which is its cultural capital.

The business world runs on invisible signals. Among the most powerful is sound. When you hear the MGM lion roar or the Intel chime, your...

Effective federal coordination in social protection requires concrete mechanisms and practical approaches that address real-world...

Economic growth and national development require more than favorable policies, abundant resources, or technological advancement. The most...

Perception shapes economic reality in developing nations through mechanisms that extend far beyond traditional market forces. The ways...

Authentic luxury speaks in low tones that the truly discerning can hear. This fundamental feature shapes how luxury brands build and...

Imagine hearing stories about ordinary people striking it rich by buying a $10 cryptocurrency that became worth thousands, or learning...

As artificial intelligence reshapes the global economy, one of the most pressing challenges facing both developed and developing nations...

When we talk about digital transformation in developing nations, we often fall into the trap of viewing it through the lens of only...

In Lagos, Tunde uses his smartphone as a flashlight, calculator, banking terminal, music player, camera, and business ledger. Across...

Imagine a floor that turns your footsteps into electricity. It sounds like science fiction, but this technology already exists and works...

Let’s assume a fictional scene on the outskirts of Lima, Peru, where María Fernandez spends three hours each morning preparing for work....

In the narrow streets of Dharavi, often called Asia's largest slum, residents live on an average of $2-3 per day. Yet walk through these...

When children in developing countries watch cartoons, something a tad bit unexpected happens beyond entertainment. Economic opportunity...

A square water bottle sells for 40% more than a round one. This single design choice creates market power worth billions of dollars....

Economic policies often create ripple effects that extend far beyond their intended consequences. While first-order thinking focuses on...

Consider Apple's signature unboxing experience: • the slow-lifting lid, • the perfectly fitted components, and • the pristine...

Power infrastructure failures create a cascade of carbon intensive behaviors that ripple through society in unexpected ways. While...

On a quiet Monday morning in Manhattan, a chef at a three Michelin starred restaurant spends 45 minutes contemplating ice. He examines...

When we think about global trade fragmentation, we often picture abstract economic concepts: supply chains, trade flows, and market...

In an era obsessed with speed and efficiency, a curious psychological phenomenon persists: we often associate longer wait times with...

In the bustling tech corridors of Bangalore, manufacturing hubs of São Paulo, and financial centers of Lagos, a quiet revolution seems to...

Have you ever chosen a restaurant because it was crowded, assuming it must be good? Or felt more inclined to buy a product after seeing...

In an era characterized by information overload and rapid technological advancement, the ability to think effectively has become more...

When we think about product design, our minds often jump to sleek smartphones, stylish furniture, or eye-catching automobiles. However,...

One factor stands out as a critical driver of progress in the quest for economic growth. Energy. For developing nations, access to...

Ever wonder why certain brands always use the same colors? Or why some websites make you feel calm while others energize you? The answer...

Ever wonder why certain price tags seem to jump out at you while others fade into the background? Or why some products feel like a steal...

In recent years, a new trend has emerged in the world of luxury goods and experiences: Luxury as a Service (LaaS). This innovative...

Ever wonder why suddenly everyone seems to be obsessed with mid-century modern furniture, or why millennial pink took over Instagram for...

In economics, we often think about numbers, charts, and complex mathematical models. But what if I told you that the stories we tell...

Ever wondered how fashion brands seem to know what's going to be hot next season? Or how they decide which celebrity should be the face...

We have all walked into a beautifully designed office or retail space and thought, "Wow, this place must be worth a fortune!" But how do...

In healthcare, innovation often comes in small steps. But every once in a while, something comes along that makes us sit up and take...

Ever wondered what a $12 million outfit looks like? No, it's not a diamond-encrusted Met Gala showstopper, it's an astronaut suit. But...

Have you noticed more people rocking vintage threads lately? It's not your imagination. Let’s explore how Japan's secondhand clothing...

Have you noticed cucumber salads popping up everywhere lately? This refreshing dish is making waves not only in the culinary world. Let's...

When we look at the world of ultra-luxury goods, traditional economic principles often seem to operate differently. A prime example of...

In the early 1990s, long before ‘gamification’ became a buzzword in marketing circles, the Nigerian Bottling Company launched a promotion...

Ever feel like AI just popped up out of nowhere and suddenly took over the world? Well, in the world of economics, AI has been the cool...

In our digital-first world, user experience (UX) design is a crucial factor in business success. But how do we measure its impact? Let's...

What if I told you there's a way to make work feel more engaging and, dare I say, fun? Stick with me, because I'm excited to share...