Econometrics in Design

The problem is that what people say they want and what they actually do are often completely different things. This gap matters...

Every design decision creates a before and after. A team decides when to launch. Designers choose where to begin. Program managers...

Ever wondered how fashion brands seem to know what's going to be hot next season? Or how they decide which celebrity should be the face...

We have all walked into a beautifully designed office or retail space and thought, "Wow, this place must be worth a fortune!" But how do...

In healthcare, innovation often comes in small steps. But every once in a while, something comes along that makes us sit up and take...

Ever wondered what a $12 million outfit looks like? No, it's not a diamond-encrusted Met Gala showstopper, it's an astronaut suit. But...

Ever feel like AI just popped up out of nowhere and suddenly took over the world? Well, in the world of economics, AI has been the cool...

In our digital-first world, user experience (UX) design is a crucial factor in business success. But how do we measure its impact? Let's...