Neuro Marketing & Brand Strategy

While performative luxury shouts its worth through logos, price tags, and conspicuous consumption, authentic luxury speaks in low tones...

A square water bottle sells for 40% more than a round one. This single design choice creates market power worth billions of dollars....

Consider Apple's signature unboxing experience: • the slow-lifting lid, • the perfectly fitted components, and • the pristine...

On a quiet Monday morning in Manhattan, a chef at a three Michelin starred restaurant spends 45 minutes contemplating ice. He examines...

In an era obsessed with speed and efficiency, a curious psychological phenomenon persists: we often associate longer wait times with...

In the bustling tech corridors of Bangalore, manufacturing hubs of São Paulo, and financial centers of Lagos, a quiet revolution seems to...

Have you ever chosen a restaurant because it was crowded, assuming it must be good? Or felt more inclined to buy a product after seeing...

Ever wonder why certain brands always use the same colors? Or why some websites make you feel calm while others energize you? The answer...

Ever wonder why certain price tags seem to jump out at you while others fade into the background? Or why some products feel like a steal...

Have you noticed cucumber salads popping up everywhere lately? This refreshing dish is making waves not only in the culinary world. Let's...

When we look at the world of ultra-luxury goods, traditional economic principles often seem to operate differently. A prime example of...