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Musings of a Design Economist
Gamification Before It Was Cool: Lessons from Nigeria's 1990s Soda Cap Craze
In the early 1990s, long before ‘gamification’ became a buzzword in marketing circles, the Nigerian Bottling Company launched a promotion...
2 min read
Gamification: The Key to Unlocking Workplace Engagement?
What if I told you there's a way to make work feel more engaging and, dare I say, fun? Stick with me, because I'm excited to share...
2 min read
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